Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.
In the autumn of 2013, two psychology researchers from Stanford University gathered to discuss the findings of their recent graduate research project into the neuroscience behind charitable giving. Both academics in the early stages of their careers, they wanted to better understand what many non-profit fundraisers had felt they’d intuitively known for some time: that people are far more likely to give when presented with an identifiable individual’s story than by statistics about a problem [...]
The time for ‘poverty porn’ has well and truly passed, in our view (if, indeed, there ever was one). Yet we still sometimes come across some very negative and degrading portrayals of people and places within development-related communications. As a visual communications company, we take our responsibility for representing people seriously. We believe that there’s already enough bad news [...]
How do we educate people to make positive changes? Not everyone is always ready to listen, even to their peers. Expatriate NGO workers might come across as ‘superior’, failing to attempt to understand the reasons behind prevailing practices before preaching alternatives. We humans are more than capable of developing ourselves through transformative information and ideas, though. The [...]
The old adage that a picture tells a thousand words is nowhere truer than in international development. Our brains’ latent, inherent capacity to respond to visual stimuli rapidly, tapping into emotions along the way, is part of our biological makeup. When visuals are compelling and of a high quality, there’s huge potential to make them work for your purposes. Yet many non-profits and CSR departments [...]