Blog


Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.

12th May, 2017
Rockefeller Foundation, Vietnam, flood risk, children

Using Positive Visual Storytelling for Fundraising: The Science Behind Personalising a Cause

In the autumn of 2013, two psychology researchers from Stanford University gathered to discuss the findings of their recent graduate research project into the neuroscience behind charitable giving. Both academics in the early stages of their careers, they wanted to better understand what many non-profit fundraisers had felt they’d intuitively known for some time: that people are far more likely to give when presented with an identifiable individual’s story than by statistics about a problem [...]
10th March, 2016
adobe, colour, colour wheel, triad, colour psychology, colour theory, communication for development, C4D

Voices in Colour: Three Reasons Why Using Colour is Imperative for Fulfilling our Visual Storytelling Mission

Did you know that the human eye can see and differentiate approximately seven to ten million colours and tones? Our eyes and brains are amazing instruments. It’s little wonder that marketing experts have been manipulating our purchasing preferences through the use of colour for decades, if not centuries. Here at Communication for Development, we live for vibrant colours! You’re unlikely to [...]