Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.
The old adage that a picture tells a thousand words is nowhere truer than in international development. Our brains’ latent, inherent capacity to respond to visual stimuli rapidly, tapping into emotions along the way, is part of our biological makeup. When visuals are compelling and of a high quality, there’s huge potential to make them work for your purposes. Yet many non-profits and CSR departments [...]
In the autumn of 2013, two psychology researchers from Stanford University gathered to discuss the findings of their recent graduate research project into the neuroscience behind charitable giving. Both academics in the early stages of their careers, they wanted to better understand what many non-profit fundraisers had felt they’d intuitively known for some time: that people are far more likely to give when presented with an identifiable individual’s story than by statistics about a problem [...]
Non-profit Communications Managers, prick up your ears! Digital Content Editors, sit up and take note! A very useful analysis of the digital trends shaping the way we represent our organisations online is now out. Hailed as ‘groundbreaking’ by the research team at Nonprofit Tech for Good, the 2017 Global NGO Online Technology Report claims to be “the only annual research project dedicated to studying how NGOs worldwide use web and [...]