Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.
Did you know that the human eye can see and differentiate approximately seven to ten million colours and tones? Our eyes and brains are amazing instruments. It’s little wonder that marketing experts have been manipulating our purchasing preferences through the use of colour for decades, if not centuries. Here at Communication for Development, we live for vibrant colours! You’re unlikely to [...]
How can we encourage young people to take control of their lives? This is a challenge for parents with teenaged children the world over, and something that C4D practitioners can clearly help with. In this post, we look to Femina Hip, a highly successful Tanzanian social movement, which seems to have mastered the art of ‘edutainment’ by following one simple rule: make communication relevant.
Chitrabani is an Indian photography and film training centre. Founded in the 1960s, it has remained faithful to its focus on using visual media for social good since then. This is a brief tale of Chitrabani’s conception, revealing how its founder used positive representations of people in very poor areas to change perceptions of them and to raise their profiles. This story resonates strongly with us at Communication for Development Ltd (CfD), since our work is underpinned by very similar values. [...]
The old adage that a picture tells a thousand words is nowhere truer than in international development. Our brains’ latent, inherent capacity to respond to visual stimuli rapidly, tapping into emotions along the way, is part of our biological makeup. When visuals are compelling and of a high quality, there’s huge potential to make them work for your purposes. Yet many non-profits and CSR departments [...]