Blog


Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.

10th March, 2016
adobe, colour, colour wheel, triad, colour psychology, colour theory, communication for development, C4D

Voices in Colour: Three Reasons Why Using Colour is Imperative for Fulfilling our Visual Storytelling Mission

Did you know that the human eye can see and differentiate approximately seven to ten million colours and tones? Our eyes and brains are amazing instruments. It’s little wonder that marketing experts have been manipulating our purchasing preferences through the use of colour for decades, if not centuries. Here at Communication for Development, we live for vibrant colours! You’re unlikely to [...]
4th April, 2016
Femina Hip, youth, thinking big, communication for development, C4D

Make Communication Relevant! Learning from Tanzania’s ‘Hip’ Youth Project

How can we encourage young people to take control of their lives? This is a challenge for parents with teenaged children the world over, and something that C4D practitioners can clearly help with. In this post, we look to Femina Hip, a highly successful Tanzanian social movement, which seems to have mastered the art of ‘edutainment’ by following one simple rule: make communication relevant.
3rd October, 2016
image bank, image archive, international development, photographs, images, CSR

Seven Reasons Why Non-Profits Need to Harness the Power of Visual Storytelling

The old adage that a picture tells a thousand words is nowhere truer than in international development. Our brains’ latent, inherent capacity to respond to visual stimuli rapidly, tapping into emotions along the way, is part of our biological makeup. When visuals are compelling and of a high quality, there’s huge potential to make them work for your purposes. Yet many non-profits and CSR departments [...]
6th February, 2017
SignHealth Uganda, Africa, deaf, hearing impairment, sign language, signing, education, drama

Are You Sitting Comfortably? Then Let Change Begin.

How do we educate people to make positive changes? Not everyone is always ready to listen, even to their peers. Expatriate NGO workers might come across as ‘superior’, failing to attempt to understand the reasons behind prevailing practices before preaching alternatives. We humans are more than capable of developing ourselves through transformative information and ideas, though. The [...]