Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.
Did you know that the human eye can see and differentiate approximately seven to ten million colours and tones? Our eyes and brains are amazing instruments. It’s little wonder that marketing experts have been manipulating our purchasing preferences through the use of colour for decades, if not centuries. Here at Communication for Development, we live for vibrant colours! You’re unlikely to [...]
How can we encourage young people to take control of their lives? This is a challenge for parents with teenaged children the world over, and something that C4D practitioners can clearly help with. In this post, we look to Femina Hip, a highly successful Tanzanian social movement, which seems to have mastered the art of ‘edutainment’ by following one simple rule: make communication relevant.
The old adage that a picture tells a thousand words is nowhere truer than in international development. Our brains’ latent, inherent capacity to respond to visual stimuli rapidly, tapping into emotions along the way, is part of our biological makeup. When visuals are compelling and of a high quality, there’s huge potential to make them work for your purposes. Yet many non-profits and CSR departments [...]
How do we educate people to make positive changes? Not everyone is always ready to listen, even to their peers. Expatriate NGO workers might come across as ‘superior’, failing to attempt to understand the reasons behind prevailing practices before preaching alternatives. We humans are more than capable of developing ourselves through transformative information and ideas, though. The [...]