The Worldwide Fund for Nature, more commonly known as the WWF, established its first branch in Kenya in October 2016. Although the WWF has played an influential role in the country for 50 years, having a full team based in Nairobi is allowing the organisation to expand and intensify its work in coastal protection, forest management and wildlife conservation. As a newly-registered entity here, there was a need for a very visual ‘launch’ that would help the WWF create brand awareness and promote its activities. Our designer, Michael, was tasked with creating billboard designs for this purpose. This one was displayed at Kenya’s major airports.