The Sustainable Development Goals (SDGs) will require everyone’s input if they are to be met, not just that of NGOs and other civil society organisations. The UNDP’s mission in Papua New Guinea (PNG) sought to engage the government, the private sector and the public in striving to make the SDGs a success through a campaign called ‘Be The Change’. Our development communications specialist, Assel, engineered the strategy behind this awareness-raising drive. By creating attractive, engaging content, she succeeded in stimulating positive behaviour change within many in society. Watch her animation to see how schools are being encouraged to join in the journey towards meeting the SDGs.