5by20 (Coca-Cola) 5by20
aims to empower five million female entrepreneurs across Coca-Cola’s value chain by 2020. By ‘value chain’, the company is referring to producers, suppliers, bottlers, distributers, retailers and recyclers. The project’s founding premise is that by skilling up, women start ripple effects within their households and communities, making them more able to contribute to their families’ incomes, more likely to educate their children and be strong role models, and more capable of taking part in local economies at the community level. Through localised training courses, female participants are learning about business skills, financial management and markets, as well as benefiting from mentoring and being part of a supportive network of like-minded women.
5by20 is underpinned by a belief in building scalable models and powerful partnerships; to that end, it draws on the support of TechnoServe, the Bill & Melinda Gates Foundation and the IDB. Five million women seems like an ambitious goal to achieve over eight years, but when one considers this backup and also Coca-Cola’s global reach and multinational nature, it becomes clear that the company is actually very well-placed to undertake such a large-scale development initiative. So far, 5by20 is indeed on target to succeed. In 2015, 372,000 women participated in training schemes across 60 countries. Rest assured that the beverage giant is not just delivering a workshop here and there and then leaving; it’s commissioning independent evaluations to monitor changes in personal incomes and the business profits of the entrepreneurs it’s supported.
Rudi, one of our videographers, captured the impact of 5by20 in the state of Sabah in Malaysian Borneo. You can read about the project here
, and also watch the resulting video below to hear from female beneficiaries themselves. We additionally recommend checking out the brilliant artisanal handicrafts
, made by 5by20 women from recycled packaging.