Welcome to our blog. Here, you can keep up with our latest projects and news, get insights into the world of visual storytelling and communication for development and go behind the scenes to meet the creative team responsible for our work.
In the autumn of 2013, two psychology researchers from Stanford University gathered to discuss the findings of their recent graduate research project into the neuroscience behind charitable giving. Both academics in the early stages of their careers, they wanted to better understand what many non-profit fundraisers had felt they’d intuitively known for some time: that people are far more likely to give when presented with an identifiable individual’s story than by statistics about a problem [...]
The time for ‘poverty porn’ has well and truly passed, in our view (if, indeed, there ever was one). Yet we still sometimes come across some very negative and degrading portrayals of people and places within development-related communications. As a visual communications company, we take our responsibility for representing people seriously. We believe that there’s already enough bad news [...]